Daily Archives: July 9, 2014

‘Own goal’ ad is no such thing

SBC News 'Own goal' ad is no such thing

There’s a certain distaste at the glee with which people are proclaiming that the The National Council on Problem Gambling in Singapore has scored an ‘own goal’ because its advertisements across the World Cup have ‘tipped’ Germany to win.  The advert features lots of children discussing who they want to win the tournament, with the kicker at the end being …

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JenningsBet FOBT deal sees Infinity then beyond

SBC News JenningsBet FOBT deal sees Infinity then beyond

SG Gaming has extended its agreement with independent bookmaker JenningsBet with a new four-year deal which lengthens the 14-year partnership between the two companies until July 2018. As part of the extension, the entire JenningsBet estate will receive SG Gaming’s Infinity terminals, which offers JenningsBet customers an enhanced playing experience through its 21.5” HD screen, an upgraded sound system, and …

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ASA clears gambling adverts… this time

SBC News ASA clears gambling adverts... this time

The Advertising Standards Authority (ASA) has reversed the trend to sanction the advertising of gambling operators in its latest round of adjudications, with both SkyBet and Channel 5 cleared of breaching advertising guidelines. Thirteen complainants has challenged whether gambling ads were inappropriately scheduled around a programme which highlighted the problems that online gambling could cause. Channel 5’s “My Spiral into …

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Ladbrokes’ Sportium brand ups marketing spend

SBC News Ladbrokes' Sportium brand ups marketing spend

Sportium, Ladbrokes’ Spanish brand, has increased its marketing expenditure in Spain with a significant advertising push focused on its mobile products during the World Cup. Ahead of the competition the bookmaker had agreed an exclusive deal with Spanish TV channel GoITV which has been broadcasting every World Cup match to its subscribers. Advertising was accordingly stepped up across digital, television …

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XLMedia expands Nordic marketing services

XLMedia specialists in igaming affiliate and acquisition marketing, announced the  acquisition of an unnamed Scandinavian website network within the internet gaming sector for $2.3 million (€1.7 million). XLMedia are set to increase its services and coverage in the Nordic igaming market, targeting growth in Sweden and the regulated Danish igaming market. The acquired websites will extend XLMedia partner coverage for …

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Argentina to review its gambling framework

SBC News Argentina to review its gambling framework

Argentina’s Asociación de Loterías, Quinielas y Casinos Estatales de Argentina (ALEA), the country’s governing body for gambling and sports betting regulatory matters, is set to prepare the federal framework for legalised statewide gambling and sports betting. The Argentine government who requested ALEA to review current legal policies with regards to online gambling,  are said to want to bring more clarity to …

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Sweden to set tougher monitoring of gambling advertising

SBC News Sweden to set tougher monitoring of gambling advertising

The Swedish Government has requested Sweden’s Council for Gaming Ethics (SPER) for an independent review of current advertising and marketing practices with regards to sports betting and gambling products. Various government ministers are concerned with the increasing coverage and visibility of gambling products in the region. SPER have been asked to monitor TV, Radio, digital and sports sponsorship practices that …

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Boylesports enters financial trading market with TRADOLOGIC

SBC News Boylesports enters financial trading market with TRADOLOGIC

Irish sports betting operator Boylesports has partnered with financial software provider TRADOLOGIC, to launch a new financial betting service available to Boylesports customers. TRADOLOGIC’s system will allow Boylesports customers to bet/hedge on a variety of binary options throughout various financial markets. Boylesports will integrate TRADOLOGIC widgets, allowing trading features such as – multi-strike functions, Signals trading, dynamic payout and advanced …

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Irelands Setanta to offer mobile betting product

International broadcaster Setanta Sports could soon be offering mobile betting services, a report in yesterday’s Irish Times claims. The subscription channel, which has operations in Ireland, Australia, and the United States, is reportedly interested in joining 3’s network, Ireland’s fastest growing provider.  The article said any future mobile app or product would more than likely tap into SetantaBet.com, the company’s online sportsbook. “This could likely offer …

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